A Shock That Unkinked James Levine’s Hair

Fine, Peter Gelb, you win — that little Times Square opera stunt seems to have worked:

The gaudy lights still doused the streets, and nothing could stop a waiter from the Bubba Gump Company from loudly trying to lure in customers — but the honks took a break, and those rushing home from the towers of Midtown stood to the side, taking in the opening night of “Madame Butterfly” on three giant screens. The opera was also broadcast on a screen outside Lincoln Center, though the crowd there was more black-tie than the spectrum of New Yorkers at 42nd Street.

“I think I’ll stay a little while,” a nurse at New York Hospital, Rose Chin, said. She had run into the sleek set-up — an array of more than 1,000 pure red and black chairs set up on the asphalt of Broadway — on her way from the bus to the subway. She said she had seen her share of musicals and movies, but never an opera.

A carpenter at New York University, Jean Demesmin, came across the broadcast on his way back to his home in Spring Valley, N.Y.

“It’s my first opera,” he said, leaning against a telephone booth with his arms crossed. “I’m going to stay for the whole thing.”

. .

The free broadcasts on the opening night of the Metropolitan Opera’s season are part of an effort led by the new general manager, Peter Gelb, to increase the appeal and access of the art form. Last night Mr. Gelb estimated that the opera was seen by more than 8,000 people, compared to the about 3,000 who ordinarily fill the opera house. The company gave out thousands of free tickets to the opera’s dress rehearsal last week.

. . .

A warehouse worker from Ashland, N.J., Don Mackle, stared up at the screen and said, “Never in my life.” By taking a seat he was delaying his commute across the Hudson for several hours, but it was a worthy diversion, he said. “I would never go to opera if it wasn’t free,” he said. “Who knows? I might like it.”