Only Slightly Better Than “BoCoCa” And Just A Tad Less Obnoxious Than “SoBro”
Posted: February 9th, 2007 | Filed under: Blatant LocalismDoes LoHo exist? Not according to Wikipedia.
An entry for LoHo posted on the popular online encyclopedia was deleted in late January following a series of debates on whether or not the posting met Wikipedia’s guidelines.
LoHo is an acronym for Lower Houston and its boosters say it signifies a specific neighborhood within the larger Lower East Side. However, opponents of LoHo’s being listed on Wikipedia argued that LoHo is not a distinct neighborhood, rather, that it is just a new, fancy name for the Lower East Side.
Juda Engelmayer, who posted the LoHo listing on Wikipedia, explained that LoHo is not all of the Lower East Side, but an area stretching from Houston St. to Chrystie St. and South St. to the East River.
“The Lower East Side is the old neighborhood,” Engelmayer said. The new name, he said, comes as a result of “new generations moving in.”
Engelmayer lives in the area and runs Kossar’s Bialys on Grand St.
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Some criticize the new acronym as merely being a marketing ploy. The popularizing of the name has been connected with LoHo Reality [sic], a real estate brokerage firm located on Grand St. However, the term appears to have been coined by LoHo Studios, a music recording studio that got its start on Lafayette St. in 1983 and moved to Clinton St. on the Lower East Side in the late 1990s. Jacob Goldman, LoHo Reality’s president, disagrees with those who say that LoHo doesn’t exist.
“There is an area within the Lower East Side that is referred to as LoHo. Some people use it and some people don’t,” Goldman said.
Goldman said he thought it was ridiculous for people to act as though the LoHo name wasn’t in use at all.
“Companies use it in their names . . . LoHo Studios, etc. Mainstream media such as The New York Times have used the name LoHo. You can say that not a lot of people use it, but it is in use.”
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Susan Stetzer, Community Board 3’s district manager, said that while the matter of the LoHo name’s validity and right to exist has never come before the board as an issue, she has “never heard anyone on the board use ‘LoHo’; it’s always ‘the Lower East Side.'” Stetzer said people are proud of the traditional name.