Inadvisable . . . Unless You’re Oscar The Grouch
If only they asked, a consultant would have told them how it looked:
Posted: October 25th, 2007 | Filed under: Smells Fishy, Smells Not RightCity Council members spending thousands in taxpayer dollars to buy new garbage cans bearing their names should think twice about the stink such a move might make, branding and political image consultants say.
Linda Passante, the managing partner of a New York-based brand development agency, the Halo Group, said that if she were advising council members, she’d tell them to steer clear of promoting themselves on waste receptacles.
“I don’t subscribe to the idea that any publicity is good publicity,” she said. “If I’m walking by a garbage pail and I’m smelling garbage and seeing a name associated with it,” it wouldn’t leave “a positive impression.”
The CEO and founder of Political Capitol, Kathryn Mahoney, said the idea that politicians would mount their names on garbage cans has “that desperate, sort of used-car sale feel to it, as if they are doing everything they can” to get their name out there.
“It gives you that automatic, negative feeling,” Ms. Mahoney, who said she advises members of Congress, said. “It feels kind of slick. And that’s the last thing you want as a politician.”
The Department of Sanitation said 21 council members, two former members, and President Scott Stringer of Manhattan have spent about $811,914 in public funds to buy 2,025 garbage cans with their names on them.