Start Spreading The News . . . He’s Running Today

Because Hillary is so far to the left and Rudy is so far to the right you need exactly the right kind of candidate to thread the needle and sway the roughly eight people in the country who might actually give a poop that Bloomberg would run. And yet the New York Press gives him the full OJ treatment in “If He Did It”:

To all outward appearances, the Bloomberg plan seems to be running exactly according to schedule. Here’s what happens next.

According to several experienced campaign observers, Bloomberg has a few months to continue laying low, periodically bursting into the news and then issuing his presidential denials. He cannot be coy, and he cannot let the anticipation morph into expectation. There is much he can learn — though he probably does not need to be taught — from the experience of Fred Thompson, the former Tennessee senator and “Law & Order” district attorney, who toyed with the idea for so long that the story had already become stale by the time he declared.

Bloomberg and his advisers know something about marketing. If he does run and intends to win, he will need to sell himself as the fresh alternative. Products cannot be sold as new for 12 months. Bloomberg and those around him with their marketing expertise would understand this. Even if Bloomberg has definitively made up his mind to run — as many who have watched him closely believe he has — part of the way to win would be to keep things under wraps for now.