The Yankees Are Killing Our Children
The Yankees have always been of the “supersize me” ilk:
Since the New York Yankees, the Baby Bombers’ parent, took full control of the minor league club last year and handed over the team’s day-to-day operation to Mandalay Baseball Properties, the turnstiles have turned at an impressive clip.
Attendance at the halfway mark of the season, a mundane 3,393 per game last year, has spiked 40 percent to an average of 4,763 per contest as of Tuesday, thanks to a stepped-up sales program, a fan-friendly approach and an innovative all-you-can eat ticket package that has customers salivating.
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At each stop, they emphasized wholesome family fun and entertainment at a reasonable price. Tickets range from $5 (reserved grandstand) to $13 (reserved box), and stadium amenities include a picnic area in right field, and a Kid Zone in the left-field stands that features children’s activities. After each game, youngsters get to run the bases.
Yet for all those attractions, nothing, perhaps, has filled the seats more than the alliterative — and wildly successful — Pinstripe Plan.
For $75 — or $15 a seat — fans see five games and get all the hot dogs, hamburgers, chicken sandwiches, soda and water they can scarf down. They also received free admission to a special Yankees Old-Timers game at the Richmond County Bank Ballpark on July 8, plus free tickets to a New York Yankees game in the Bronx later this season that includes a meeting with the big club’s general manager, Brian Cashman.
Location Scout: Richmond County Bank Ballpark at St. George.
Posted: July 30th, 2007 | Filed under: Staten Island