Where Brand Recognition Builds Up To A Point Where A Brand Enjoys A Mass Of Positive Sentiment In The Marketplace, It Is Said To Have Achieved Brand Franchise

As a brand, New York City has influence that stretches far and wide:

Just in time for Valentine’s Day, the city has announced plans to design its own condom wrappers.

The Health Department is developing the special “memorable and noticeable” packaging, hoping to raise awareness of HIV and AIDS, officials said yesterday. The new wrapper won’t be ready for several months.

It’s unclear whether they’ll be offered in the City Store.