If You Can’t Beat Them, Publicly Rebuke Them Until They Eventually Submit To Your Demands

Stay away from technology lest it bites you in the ass:

Three weeks ago, [Evan] Guttman went on a quest to retrieve a friend’s lost cellphone, a quest that has now ended with the arrest of a 16-year-old on charges of possessing the missing gadget, a Sidekick model with a built-in camera that sells for as much as $350. But before the teenager was arrested, she was humiliated by Mr. Guttman in front of untold thousands of people on the Web, an updated version of the elaborate public shamings common in centuries past.

The tale began when Mr. Guttman’s best friend Ivanna left her cellphone in a taxicab, like thousands of others before her. After Ivanna got a new Sidekick, she logged on to her account — and was confronted by pictures of an unfamiliar young woman and her family, along with the young woman’s America Online screen name.

The 16-year-old, Sasha Gomez, of Corona, Queens, had been using the Sidekick to take pictures and send instant messages. She apparently did not know that the company that provided the phone’s service, T-Mobile, automatically backs up such information on its remote servers. So when Ivanna got back on, there was Sasha.

Using instant messages, Mr. Guttman tracked down Sasha and asked her to return it. “Basically, she told me to get lost,” Mr. Guttman recalled. “That was it.”

So he set up a no-frills Web page with a brief account of what happened, and posted the pictures of the girl and her family. Within hours of putting up the Web page, Mr. Guttman was fielding hundreds of e-mail messages from those nursing their own bitter memories of a lost cellphone, a BlackBerry or a digital camera that went unreturned.

There were links to the page on Digg and Gizmodo, two popular tech-oriented blogs, which helped drive more and more traffic. Eventually, hundreds of other Web sites posted links to his page. The hundreds of e-mail messages became thousands, from as far away as Africa and Asia. Mr. Guttman tried to answer them all, and barely slept. “A lot of people have been saying, ‘I lost my phone, I wish I did this,'” he said.

Some readers also began visiting Sasha’s MySpace page and bombarding her and her friends with e-mail messages. Others found her street address in Corona and drove by her family’s apartment building, taking videos or shouting out “thief” in front of her neighbors.

And over and over and over again, Mr. Guttman was supported by people along the way who seethed with resentment about their own lost (read: stolen) merchandise, helping this become the Rudy story of vigilante justice fantasies:

The girl’s family was not pleased by the attention, especially the random visitors to their street. Though Sasha and Mr. Pena did not respond to instant messages and e-mail messages, their mother, Ivelisse Gomez, confirmed that her son was serving in the Army and had been in trouble with his superior officers after some of the visitors to Mr. Guttman’s Web page called in to complain. She also said that Mr. Guttman’s Web site amounted to harassment and said the family might sue him.

“They told him to come pick it up,” said Ms. Gomez, speaking in the apartment of her building’s superintendent last Thursday. She said she had bought the phone for $50 on a subway platform in Queens and had given it to her daughter. “We said he could have it if he gave the money we paid for it,” she added.

. . .

Last Thursday, the story of the lost Sidekick began meandering toward a conclusion. The police arrested Sasha and charged her with possession of stolen property in the fifth degree, a misdemeanor. (The police have possession of the Sidekick and plan to return it to Ivanna.) Sasha was released, but was not available to comment. Her mother offered a parting remark.

“I never in my life thought a phone was going to cause me so many problems,” Ms. Gomez said.

Then again, you could also try not buying shit off the street!