Now If They’d Only Do This At The Liquor Store
Bay Ridge residents discover the beauty of the drive-thru:
Posted: August 17th, 2006 | Filed under: Brooklyn, Huzzah!One Brooklyn neighborhood’s out-of-control parking shortage has spurred local businesses to deliver their wares curbside so harried drivers can get their pastries without a parking ticket.
With parking at a premium and double-parking tickets costing $115, Bay Ridge bookstores, butchers and bakers are offering deliveries to anyone with a car and a cell phone.
“I truly feel bad when my customers get tickets,” said Your Baker co-owner Angelo Saraniero. “It’s not good when it costs them $115 to park and pick up a piece of cake.”
Saraniero, 43, said about 100 drivers call from outside his 86th St. store each week to order tiramisu and sponge cake.
The drive-through service has helped customers avoid tickets, and also has lured new ones to the 26-year-old family business.
“I’m gaining customers who would otherwise pass me up because they’re afraid of the consequences,” said Saraniero.
At A Novel Idea, a bookstore on Third Ave., longtime customers order “The Da Vinci Code” and “Pride and Prejudice” from the comfort of the driver’s seats.
Owners Christine and Ellen Heaney said interest in the delivery service picked up speed two years ago after customers complained about a Bay Ridge ticket blitz.
The number of curbside deliveries hits its peak during the holidays, when shoppers line up around the block to call in their orders.
“Mothers love the service because if the kids are sleeping in the back, then they don’t have to wake them up,” said Christine Heaney, 35.