Come To New York: Keep Walking*

Like Budweiser, New York has to keep piling on:

Hoping to turn the Big Apple into a global brand, the city’s tourism office has picked an ad agency for the first time to handle its marketing worldwide.

Independent shop Bartle Bogle Hegarty beat out two other firms — Interpublic’s Lowe and Havas’ Arnold Worldwide, sources close to the review said.

In June, Mayor Bloomberg said the city would set aside an additional $15 million to meet its goal of attracting 50 million visitors a year by 2015. That’s a 16 percent increase from the estimated 43 million this year.

*Sorry, I guess that one has already been used.