The “Sports Authority Bus Terminal” Is The Obvious Front Runner

Naming rights for the Port Authority Bus Terminal are up for grabs:

The Port Authority wants to sell naming rights to the hulking Midtown bus terminal.

Sports fans sometimes cry foul when teams sell companies naming rights to their stadiums — such as when the Houston Astros embarrassingly played at Enron Field.

But PA officials doubt that even the most ardent preservationists would bemoan the loss of “Port Authority Bus Terminal” from the cityscape.

And money earned by changing the name to Verizon Terminal or Nike Bus Station, for example, could be used to further renovate and improve the long-lackluster facilities, sources said.

Millions of dollars in upgrades have been made to the station since it was a glorified homeless shelter in the 1970s and ’80s. But it would take assistance from the private sector to make the terminal — used by 200,000 people each day — a destination in its own right, sources said.