What, “Gairville” Doesn’t Just Trip Off The Tongue?

The problem with calling a historical district “DUMBO” is that it’s, uh, ahistorical:

City officials are moving ahead with plans to create a historic district in DUMBO — whose acronymic name was created by developer David Walentas when he started buying up buildings in the 1980s to evoke an earlier uber-hip neighborhood, Soho.

“What to name the district is an ironic question,” said Rob Parris, district manager of Community Board 2.

“We know it as ‘DUMBO,’ but certainly in history there have been names more associated with [it].”

The area between Fulton Ferry Landing (the old name for where the River Cafe now is) and Wallabout Bay (the Navy Yard) has changed names pretty much every 50 years since it first appeared on European maps in the 16th century.

The first name was Rapailie, after the family who owned most of the land. But in the centuries to follow, the area would be called “Olympia,” “Fulton Landing” and finally “Gairville,” after the early-20th century industrialist Robert Gair, who manufactured paper bags and corrugated cardboard boxes at 45 Washington St.

Gairville has the best claim, historians say, but the name is unlikely to even be suggested. Why? Because Landmarks designation is about marketability, just as much as history.

“Can you imagine saying ‘let’s go out for dinner in ‘Gairville’?” said Simeon Bankoff of the Historic District Council.

Location Scout: DUMBO.