Pimp, Pimp, Pimp, Pimp Your Ass Off

One possibility for “something spectacular” at Coney Island emerges:

SpongeBob SquarePants could soon frolic along Coney Island’s boardwalk.

Cable-TV giant Nickelodeon has expressed interest in being part of developer Thor Equities’ $2 billion plan to turn the famed summer amusement area’s rundown strip into a glitzy year-round playground and public attraction, sources said.

Nickelodeon’s parent company, Viacom, is talking with Thor about the possibility of the kids network operating a theme hotel on part of the 3.1-acre Astroland amusement-park property the developer purchased last week.

. . .

Thor spokesman Lee Silberstein said companies are interested in Coney Island “now that there is a serious proposal for the area’s revival.”

Nickelodeon Senior VP Howard Smith said, “We think a Nickelodeon-themed family resort hotel would be hugely popular with New Yorkers.”