Get Stuffed!
It’s that time of year (again) when allegedly overlooked outer borough restauranteurs attempt to stuff their way into Zagat:
Posted: March 12th, 2007 | Filed under: Brooklyn, Feed, Survey Says!/La Encuesta Dice!The Myrtle Avenue Business Improvement District is offering local caterer Jive Turkey assistance in the three-and-a-half-year-old business’s bid to get listed in a new Zagat guide.
On March 1, the BID’s Web site urged residents to “vote for Jive Turkey.”
“We encourage you to submit your vote and rank your other favorites in the coming week,” the entry continued.
Jive Turkey, on Myrtle Avenue between Clinton and Waverly avenues, serves up a wattle-dropping 15 flavors of deep-fried bird and is a candidate for entry into the new Zagat’s “Marketplace” guide, which will feature caterers, florists, and other stores “ranked” thanks to snarky reviews from actual patrons.
But in order to make the cut, Jive must accrue a minimum number of reviews. Zagat, whose highly unscientific ratings are based on votes by consumers, never reveals exactly how many are required.
“If you have a low vote count, unless you’re considered a really superlative place, you won’t be included,” said a former Zagat employee who would only speak anonymously. “[Encouraging people to vote is] frowned upon, but a lot of people do it. There’s no way to stop it.”