Exactly When Did Mini Storage Become Edgy?

Apparently the thinly veiled furvert campaign lost its punch and now those mini-storage pimps are experimenting with a more provocative strategy:

A Manhattan Mini Storage billboard on Manhattan’s West Side Highway is again stirring up both opprobrium and approbation.

A large sign at 44th Street and Twelfth Avenue shows a wire hanger with the words “Your closet space is shrinking as fast as her right to choose.”