If Only Joel Osteen Were Around He Could Probably Consolidate Some Of Them, But I’m Sure Then The City Council Would Try To Pass Some Sort Of “Wal-Mart Of Churches” Bill, And Then . . .

The City Section takes on spirituality and nail salons in one article:

As noon approached on a recent Sunday, the mostly Jamaican congregation of New Life Tabernacle gathered in its small storefront on White Plains Road in the Wakefield section of the north Bronx. Women in elaborate, wide-brimmed hats and men in dark suits filled six rows of pews and two dozen wooden chairs. The pastor’s wife, Paulette Randall, wearing a violet dress and holding a microphone, stood before the congregation.

“Is your soul right with God?” she asked the crowd of about 60, her voice exploding into the microphone. “That is the question.”

. . .

If this were not enough spiritual fervor for one block, worship at three more storefront churches was also about to begin. As the afternoon wore on, the worshipers became increasingly ardent, cries of hallelujah turned to shrieks, and White Plains Road between 239th and 240th Streets, home to seven houses of worship in all, throbbed with the ardor of believers readying their souls to meet their maker.

The abundance of churches in Wakefield is not limited to this block, which sits opposite a desolate strip of auto body shops. Amid the retail stores on the two-mile stretch of White Plains Road that runs from 240th Street south to East Gun Hill Road, there are about 30 storefront churches.

While the faithful often attribute the proliferation of churches to the will of God, a few earthly factors help explain their numbers in this particular part of the Bronx.

Starting in the 1970s, in a trend echoed throughout much of the city, Wakefield was plagued by crime that drove many of the neighborhood’s residents, among them large numbers of Italian and Irish families, to the relative safety of the suburbs. In response to their departure, many of the butcher shops, travel agencies, pharmacies and other small businesses along White Plains Road closed, leaving behind empty storefronts.

During the 1980s, immigrants from the Caribbean began replacing residents who had left. The immigrants brought with them faiths like Pentecostalism, and they established fledgling churches in the cheapest and most convenient places they could find, the White Plains Road storefronts widely available at low rents.

The houses of worship do not, however, inspire praise from all quarters.

. . .

While the churches offer their members spiritual reinforcement that helps them endure life’s trials, some neighbors view the sheer number of houses of worship with exasperation.

“There are too many churches,” Mario Ferrante, the gray-haired owner of Fairbanks Lumber and Home Center, said one recent afternoon as he stood outside his lumber yard, flanked on either side by a church. “How many gods are there?” he asked with a shrug. “How many popes?”

Donna Stewart, owner of Salon Express, a business sandwiched between two storefront churches, would agree. “Business could be better,” said Ms. Stewart, who was working near four hair dryers that sat dormant. “If we had other kinds of businesses around, we’d have more people walking by.”

According to Ingrid Gould Ellen, a director of the Furman Center for Real Estate and Urban Policy at New York University, there may be some truth to this claim. “They fail to attract the 24/7 street traffic so critical to urban retail,” she said of the churches, which are typically shuttered most days. “Retailers want to be around other retailers.”

Yet there are other reasons business could be better here. Nail and hair salons, seemingly immune to laws of supply and demand, are in oversupply on White Plains Road, and shoppers seeking more options head north to malls in the nearby suburbs. And on this particular block of White Plains Road, auto body shops and a New York City Transit yard add to the desolate mood.

I guess storefront churches are to the Bronx what banks are to Manhattan . . .