Own The Greatness, Now 50 Percent Off!

Or perhaps it’s just 50 percent less greatness:

Twelve days after opening their new stadium, the Yankees on Tuesday bowed to the sour economy and the specter of empty seats by slashing in half some of their top-end, $2,500-a-game prices.

. . .

Over all, the new policy represents a dramatic retreat from the team’s initial luxury-sales strategy for the new stadium, which was underlined in advertisements that crowed “Own the Greatness” and “Select the Greatest Seats in the World.”

Last week, team officials said they would no longer discuss ticket prices or the many empty seats behind home plate and the two dugouts that were painfully visible at Yankee Stadium and on television during the team’s first homestand from April 16-22.

Location Scout: New Yankee Stadium.