Red-State Revolution Suddenly Back In Gear

JC Penney opens in Manhattan, much to the consternation of fashion writers:

Why would this perennially square department store bother to reanimate itself in Manhattan — in the sleekest, scariest fashion city in America — during a hair-raising economic downturn, without taking the opportunity to vigorously rebrand itself? Why would this dowdy Middle American entity waddle into Midtown in its big old shorts and flip-flops without even bothering to update its ancient Helvetica Light logo, which for anyone who grew up with the company is encrusted with decades of boring, even traumatically parental, associations?

. . .

It took me a long time to find a size 2 among the racks. There are, however, abundant size 10’s, 12’s and 16’s. The dressing rooms are big, clean and well tended. I tried two fairly cute items: a modified domino-print swing dress with padded shoulders by American Living (a Ralph Lauren line created for Penney’s) and a long psychedelic muumuu of a style generally worn by Rachel Zoe. Each was around $80; each fit nicely andlooked good. I didn’t buy either because I can do better for $80, but if I were a size 18, I’d have rejoiced.

And herein lies the genius of J. C. Penney: It has made a point of providing clothing for people of all sizes (a strategy, company officials have said, to snatch business from nearby Macy’s). To this end, it has the most obese mannequins I have ever seen. They probably need special insulin-based epoxy injections just to make their limbs stay on. It’s like a headless wax museum devoted entirely to the cast of “Roseanne.”