That Blasted Shofar

It shows up everywhere:

The Mitzvah Tank, a camper run by the Lubavitcher Hasidic sect, pulled up outside the store, and the driver rolled down his window.

“You want to hear the shofar?” he yelled, referring to the ram’s horn that is blown as an act of piety.

“Not now, I’m having a meeting,” [the store owner] said, then changed his mind. “All right. Make it fast.”