“Brooklyn,” The Word Itself Resonates

As for the quintessentially Brooklyn experience at the Barclays Center, well of course:

Officials for the rapidly rising new home for the NBA’s Nets grudgingly confirmed today that they’ve signed a deal with Florida-based Brooklyn Water Enterprises to sell bottled water and bagels at games and other events.

The locally monikered H2O, called “Brooklyn Water,” will actually be produced in New Jersey, Pennsylvania and upstate New York, company officials confirmed.

. . .

And as part of the Barclays Center deal, the company’s subsidiary, Original Brooklyn Water Bagel Company, will open its first metro-area restaurant at the arena and bake on-site.

Was it Marty Markowitz who once said, “the good news is that the Brooklyn brand is strong; the bad news is that brands are post-geography”? No, I guess not . . .