Leading Economic Indicators: If You Can’t Beat Craigslist, One-Up Them By Integrating Erotic Services Into Your Content
Many of New York’s weeklies have stopped printing sex ads but at least one is now embracing the content:
Many city magazines court singles and sex-related advertising. Time Out New York has decided to make it part of its editorial content.
The magazine, a weekly better known for its exhaustive cultural and restaurant listings, introduced a “Sex and Dating” section in early July. Along with articles on finding strippers and getting checked for sexually transmitted diseases, it features photos of local singles in the hunt, with e-mail contact information.
“I want sex and dating to be another brand for us, just like we cover theater, music, film and museums,” said Michael Freidson, who became editor in chief of the magazine in February 2008. “But I don”t want it to be the dominant category.”
Still, “[n]ot everyone who opens the magazine to find a movie to go to wants to find a photo of a veterinarian posing nude with his cats” . . .
Posted: August 24th, 2009 | Filed under: Project: Mersh