They Took All The Walkup Music, Made It Seem Really Exclusive, And They Charged The People Ninety-Nine Cents Just To Rehear It

The other night I came across this article "What's Up With Former Baseball Player Royce Clayton?" and clicked on it because I actually was really interested in what was up with former baseball player Royce Clayton.

I suppose it says something when you have to specify "former baseball player." I didn't need the clarification, though — I totally remembered Royce Clayton. Clayton was one of the Giants' top prospects in the early 1990s. He came through Phoenix on the way up to the big leagues, back when Phoenix was San Francisco's AAA affiliate. He played there the summer I worked at Scottsdale Stadium selling programs. I remember watching Chris Berman call him "Royce-A-Roni The San Francisco Treat Clayton" when Clayton was called up and made some sort of big play.

Part of the fun of watching minor league baseball — for me, at least — is the possibility that you'll see "Tomorrow's Stars Today" (which was a Phoenix Firebirds slogan, if memory serves). I don't know that I saw many stars of tomorrow in the Giants organization — Clayton was probably the biggest — but I did see Mike Piazza and Pedro Martinez when they played for the Albuquerque Dukes.

If you click through to the article and read between the lines you'll glean that Clayton had a mediocre career:

I don't look back with any regrets. I played my ass off. I never cheated anybody. People can say whatever; I know I'm not going to the Hall of Fame. But a lot of guys did a lot of different things and I never had to do that, and I stayed in the league 17 years. I can tell my kids that's what I did and that's what matters to me.

I guess you don't really have to even read between the lines.

Anyway, besides acting in the recent adaptation of Michael Lewis' Moneyball, Clayton has been involved with something called Balltunes, which sounds like the sort of enterprise stoned characters in Judd Apatow films might come up with. Clayton explains how it works:

We create original content for walkup songs. We get input from the player and coordinate with the artists and the producers. It will be the players' original song. Like Xavier Nady has come up to (songs by rapper) DMX his whole career, so we have interest in getting those two together. They're both very excited. We're finishing up a deal with Derek Jeter, and we've talked to a lot of other players: Mike Napoli, Robinson Cano, Curtis Granderson, Ryan Braun, Ryan Howard. We're talking to some of the top players in the top markets.

Talk about commodifying just about everything! At the risk of sounding like an old frump, walkup music was one of the last remaining "authentic" things about watching baseball. Think about it — the messaging tends to be so tightly controlled and/or disciplined that you never get a sense of what players are actually like. It's the reason post-game interviews and newspaper quotes are so boring, and why unscripted Twitter moments are so interesting.

The only other way you see through to a player's core is his walkup music. You get a real feel for Jayson Werth, and that filthy flavor-savoring facial hair, when pivotal bars of Kings of Leon's "Sex On Fire" blast through the ballpark. Eric Byrnes' "Your Love" by The Outfield (get it?) showed how much of a goof he was. It's important stuff.

Some folks talk about what they would request if they were entitled to walkup music — and that's fun to ponder — but it just doesn't work that way. Walkup music seems thrust upon a player. It's cool because no player seems to overthink it. In this way, Chase Utley's "Kashmir" is as natural as it gets.

Maybe you want to believe Chase Utley sits up at night making walkup music mixtapes for himself, carefully choosing the exact right song for how he feels when he needs to hit something out to the alley in right field. But that's absurd. Chase has better things to do than worry about his walkup music. Plus, "Kashmir," while a nice groove, isn't really a unique song. It just fits.

Here's a list — from a few years back — of different walkup music. It's pretty funny.

But back to the point. Having your own original walkup music just ruins something. When Tino Martinez plays Stone Temple Pilots' "Interstate Love Song," you get a sense for what kind of man Tino Martinez is. Your own walkup music? That's just too slick.

And I don't like the sponsorship opportunities. Would Derek Jeter get a cut of the money from iTunes downloads of his own walkup music? After a point it seems a little unsavory.

Let walkup music be. It's one of the few ways fans get a sense of players as individuals and not gladiators. Because how can you really hate a guy who is that big a 3 Doors Down fan?

Posted: January 12th, 2012 | Author: | Filed under: Jukebox, M+/MR, Shiftless When Idle | Tags: , , , , ,

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